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Children’s Film Society, India invites expression of
interest from reputed firms for providing entertainment marketing
services through different media on minimum guarantee basis
in India and abroad.
SCOPE OF WORK:
Marketing of Films:
Marketing of over 100 Feature films. In addition, animation
short and puppet films numbering 250 from the catalogue of
CFSI.
- Theatrical Distribution of latest films that are produced
and acquired by CFSI.
- Satellite/T.V. Rights of films produced and acquired
by CFSI.
- Home Video Rights.
- Internet Downloading.
- Any other mode of digital downloading.
Marketing Strategy:
- Building Brand awareness.
- Creating interest for the library.
- Creating asset(Children’s Film Festivals) and ensuring
mass participation, brand participation thereby generating
revenue.
- Brand promotion through contact programmes, workshops,
special screenings, newsletters etc.
Media Planning and Buying:
- Create a Media Plan.
- Decide what type of Media CFSI will use in order to reach
its target audience.
- Strategy to go about buying placement with different
media.
Public Relations:
To co-ordinate with Industry and various Corporate Groups
and other agencies to provide effective communication and
Public Relations for CFSI.
Events:
To plan and execute events on behalf of CFSI.
ELIGIBILITY CRITERIA:
The Agency should be in the media business for more than
5 years. The Agency having offices in countries which have
market for Indian films, will be preferred. Minimum Annual
turnover in India should be INR 100 Crores. Certified copies
of tie up with other International/National Companies(if any)
must be submitted. Last year’s Balance Sheet and Audited
report, certified copy of unaudited Balance Sheet as on 31.3.09
may also be submitted.
SUBMISSION: Interested parties must submit
their proposals with company profile on or before 10th July,
2009.
CHIEF EXECUTIVE OFFICER
CHILDREN’S FILM SOCIETY, INDIA
Films Division, 8th Floor,
24, Dr.G.Deshmukh Marg,
MUMBAI-400026.
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