CFSI started functioning in 1955 as an autonomous body under the Ministry of Information and Broadcasting with Pandit Hriday Nath Kunzru as President. CFSI's maiden production Jaldeep won the first prize for best Children's Film at the 1957 Venice Film Festival. Since then CFSI has continued to produce, exhibit and distribute quality content for children: from feature films, shorts, animations to television episodes and documentaries.
Over the years some of the brightest talents of Indian Cinema – Mrinal Sen, Satyen Bose, Tapan Sinha, K Abbas, Shyam Benegal, MS Sathyu, Sai Paranjpe, Budhdhadeb Dasgupta, Santosh Sivan, Ram Mohan, Rituparno Ghosh and Pankaj Advani to name a few – have directed films for us. They are joined by many other new and imaginative film-makers who have created some of the most delightful children's content in the country.
CFSI promotes films that provide healthy and wholesome entertainment for children to broaden their perspective and encourage them to reflect on the world around. With an enviable catalogue of 250 films in 10 different languages, CFSI remains the prime producer of children's films in South Asia. We also organise film screenings across the country, reaching out to approximately four million children annually.
CFSI is committed to strengthening the children's film movement within India and promoting Indian produced children's films across the globe.
An avid lover of arts and cinema in particular, Swati Pandey brings with her many years of administrative, broad based interface communication and outreach expertise, having served Indian Postal Department and Department of Atomic Energy and now Films Division as Head of Administration and CFSI as its Chief Executive Officer.
An IPoS officer of 1997 batch, Swati Pandey holds an MBA in HR and Rural development, Masters in Anthropology and Diploma in French. She has in-depth knowledge of working with ground agencies in rural areas and is recipient of awards and appreciation from the MoS, Home Affairs, Government of India and Department of Forests, Maharashtra for her public outreach initiatives and liaisoning for production and promotion of documentary films.
Swati Pandey has been responsible for streamlining the administration, human resources and production of films in Films Division in a short period of time. As CEO of CFSI, she is instrumental in popularizing the children’s films by ensuring inclusive participation of various stake holders nation-wide and has been rejuvenating the field units in reaching out to youth and children in mofussil areas through the medium of children’s films. A travel freak who is known for making friends in nook and corner of the world, she is credited with infusing freshness and enthusiasm in her work place.